INDUSTRY
Software
ROLE
UX/UI Designer
YEAR
2024
DELIVERABLES
Product Design, Brand Identity
My Approach
User Research & Competitive Analysis
Conducted competitive analysis and usability research on coworking and workspace booking apps to uncover industry standards, user expectations, and areas for innovation
Led user interviews with remote workers and coworking app users to understand their behaviors, needs, and pain points
Identified essential features, including location based filtering, real-time availability, and community perks
Eliminated unnecessary complexity to streamline the user journey
Wireframing & UI Design
Sketched low-fidelity wireframes to establish structure and flow
Designed a high-fidelity UI using a clean color palette, SF Pro typography, and intuitive layouts
Focused on seamless navigation to enable quick discovery and booking
User Testing & Iteration
Conducted usability tests with freelancers and remote workers
Collected feedback to improve core interactions and usability
Solution
Reduced workspace booking time through a simplified flow that prioritized key user actions
Implemented smart filters and personalized recommendations to match users with ideal spaces based on preferences like amenities, and location
Clean, minimal UI replaced cluttered layouts, improving usability and reducing cognitive load
Integrated event and community features encouraged networking and made the app feel more social and engaging
Created a scalable design system ensuring consistency across devices